UK supermarket chain Asda has reported a huge increase in online price checks following its recent voucher offer. The number of people checking in to its online price check campaign has risen by 15% in the last two weeks since the retailer offered a £5 voucher as an incentive for customers to use the service.

The promotion seems to be paying dividends for Asda, which has seen over 1 million people check their receipts on the chain’s price guarantee website in response to its promise to be 10% cheaper than rivals such as Tesco, or to refund customers the difference.

For customers who participate in the programme, the company will give them a £5 voucher to use with their next shop of £40 or more. Asda has implemented the offer in response to competitor Tesco’s ‘Big Price Drop’ scheme on 3,000 essential items and Sainsbury’s ‘Brand Match’ promotion. The new campaign is being supported by 100 in-store iPad stands for customers without access to computers at home.

“The promise to be 10% better value than other supermarkets is the most powerful price commitment in the industry,” said Asda’s head of pricing, Mark Kupelian. And it already seems to be paying off.

Source: http://www.internationalsupermarketnews.com/news/5418